Category: branding     Posted by: cornelius     Discuss: 4 comments

Much has been written about the right (or wrong) ways of choosing and changing Twitter handles. The fact of the matter is, if you live on the web and you consider Twitter one of your main lifestreams, changing what amounts to your virtual footprint is significantly more complex than it may appear. In my case, I did not entirely switch my twitter ID, I simply added a second one to differentiate between my corporate and individual personas.

My only previous twitter handle, @ampli2de, reflects the name of my boutique UX consultancy. And while it still serves its purpose very well (ex. it was recently listed in the PeerIndex UX 500 list of most influential UX professionals active in social media), I have always struggled to separate UX/business tweets than those of a more of a personal opinion (following up with individual conversations, random UX thoughts, engaging UX big brains etc).
The truth of the matter is, I've been thinking about creating a somewhat more intimate personal brand for a little bit over a year now, but I didn't want to settle for second rate domain name or a non-matching Twitter ID. And after stalking Twitter for over a year, and hoping that they would do as they say on their fine print and release unused handles, a couple of weeks ago, it finally happened. My attempt to register it actually went through cleanly.

My personal (and most likely still very UX oriented tweets) will now be originally broadcasted using the Twitter handle @corneliux. In many cases @ampli2de will pick up those that are of general interest and vice-versa, but I am hoping @corneliux will be a more intimate avenue to engage with me on the web.

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Category: branding     Posted by: cornelius     Discuss: add comment

It's hard to believe that it's been 10 years since Ampli2de was born in 1999, back home in Transylvania, as a project that started out of boredom more than anything else. As I was looking to do something productive during my first summer after university, I came up with a name (the company used to be called Ampli2de Studios S.R.L.) and I ended up spending a few hours one night putting up some posters all over town about our new web design startup. All it contained was the name, the number, and the logo (the first of the three pictures after the break).

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Category: branding     Posted by: cornelius     Discuss: add comment

A while back I've decided that it is finally time to build a branded blog. I've been doing it anonymously on Blogger until last year (mostly on matters of user experience, usability and design) and I had to slow down because I've been too busy on work projects. And truth be told, I miss it. But this second time around, I've decided to build my own, and brand it accordingly within the Ampli2de brand. For those interested in our brand this is a way to get our take on a variety of UX subjects and to keep up with what we're doing these days.

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